Me, You and Cultural Heritage

The influence of digitization on the switch from community based to individually based cultural heritage  Cultural heritage is increasingly being influenced by globalization and the use of digital media as a form of heritage mediation. This has led to a shift in the way in which cultural heritage is being mediated as social and digital media have shifted the (im)balance from a collective memory decided through a top-down process (which tends to be based on the opinions of individual experts) to a process that allows increasing autonomy to engage other opinions and emploring a bottom-up way of understanding cultural heritage. When we think about cultural heritage, we often relate it to old and static monuments or musea. It has a negative image of preserving artefacts which are not useful or meaningful to us in our present lives. Shortly said, they are perceived, at least by the younger generations, as boring. Nowadays, with the inception of the digital age, cultural heritage has tra